Flythrough: ARM’s Portrait tower, Melbourne

September 23, 2010

Video: Flythrough of Ashton Raggatt McDougall’s proposed design for the Portrait building in Melbourne.

Melbourne firm Ashton Raggatt McDougall’s latest concept for Melbourne is a 32-storey residential tower on the former Carlton & United Brewery site to the north of the city’s CBD.

The design features a series of sculpted balconies that would, from a distance, depict the portrait of indigenous leader William Barak. The tower would form part of Grocon’s redevelopment of the disused site of the former brewery in Carlton.


Unveiling the design, Grocon CEO Daniel Grollo described the design as world leading, adding: “We hope the people of Melbourne will embrace what it celebrates as part of our culture, in the same way that we embrace the Shrine of Remembrance at the other end of the Swanston Street axis.”

["Read more about ARM's Portrait here":].

  • Paul Downton September 24th, 2010 1:42 am

    Very clever. But indigenous Australians generally seem to have a taboo against displaying images of the dead. That could represent a serious cultural faux pas – so I hope that’s been dealt with by the design team and developer.

  • info September 24th, 2010 3:30 am

    - pay the rent grollo

  • Denny September 24th, 2010 4:00 am

    Surely you Australians would rather see your new prime minister up there!

  • Fisher September 25th, 2010 3:18 am

    Perhaps a series of different portraited buildings for australias version of Mt Rushmore. Noble to pay homage to an important indigenous figure but I do agree with the concerns Downtons comment. This is not necessarily our indigenous cultures way of respecting an honorable person in their history.

Leave a Reply

Sign up to Australian Design Review's Newsletter

Receive the latest:

  • news, insights, opinions from the interior design and architecture community
  • coverage on latest projects, videos and new products updates
  • events and job listings.

Sign up now!

Sign up to the newsletter