Australian Design Alliance launches

September 10, 2010

Twelve of Australia’s leading design organisations, including the AIA and DIA, launch the Australian Design Alliance in Sydney.

Australia’s design industry and research network has launched the Australian Design Alliance (ADA), a new partnership designed to “boost Australia’s productivity, sustainability and innovation” by engaging in design-led thinking with government and industry bodies.

The ADA brings together twelve of the country’s leading organisations representing all areas of the design industry. As part of the Alliance, bodies such as the Australian Institute of Architects (AIA), Design Institute of Australia (DIA) and Australian Institute of Landscape Architects (AILA) will work together with other industry bodies representing craft, textiles, urban design and graphic design.

Jo-Ann Kellock, one of the Directors of the Alliance, said their aim was to pursue a national design agenda that would prioritise design thinking in supporting Australia’s economic growth, innovation and education agenda.

Ms Kellock said, “Australia’s design professionals are internationally renowned for their creative skills, project management and teamwork. These are crucial capabilities for a more productive Australian economy.”

The ADA was launched at the Sydney Opera House by architect and designer Michael Bryce AM AE. Mr Bryce said the Alliance would offer invaluable advice to governments and industry, representing “a step towards a new respect for the place that designers can play in our everyday lives”.

He added: “Good design in all of its fields creates economic and competitive outcomes. Poor design or design by default leaves too much to chance. If Australia is to be counted in the progressive nations of the world, competing on a world stage, it is no longer good enough to be only an agricultural and minerals based economy.”

The Australian Design Alliance brings together a broad range of design professionals, with the combined membership of the twelve partnering organisations representing almost 80,000 design practitioners.

The twelve partnering organisations in the Australian Design Alliance are:
Australian Craft and Design Centres (ACDC)
Australian Graphic Design Association (AGDA)
Australian Institute of Landscape Architects (AILA)
Australian Network for Art and Technology (ANAT)
Council of Textile and Fashion Industries of Australia (TFIA)
Craft Australia
Design Institute of Australia (DIA)
National Association for the Visual Arts (NAVA)
The Council for Humanities Arts & Social Sciences (CHASS)
Australian International Design Awards (AIDA), Standards Australia
Australian Planning Institute – Urban Design Chapter
Australian Institute of Architects (AIA)

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