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DIAlogue AM: Working a Crowd (VIC)

Highly successful in 2013, the DIAlogue AM sessions are designed to support practitioners and small design businesses with topics covering marketing through to legal and financial aspects of run...


Plenty of good ideas, but no way to fund them?

We’re kicking off our 2014 DIAlogue AM breakfast series with a session on Crowdfunding. Highly successful in 2013, these sessions are designed to support practitioners and small design businesses with topics covering marketing through to legal and financial aspects of running a design practice.

Crowdfunding has become an increasingly popular way of raising money. Allowing designers in all career stages to bring their creative ideas to life, crowdfunding is changing the future of traditional business models. Apart from generating some much needed cash, Crowdfunding, if done correctly, can also be a great way to generate buzz about your company.

Editor of Design Quarterly Magazine Sophia Watson will present an overview, offer advice, tips and tricks on how to plan your campaign material and marketing for your next crowdfunding project.

Sophia has a deep enthusiasm for all facets of design. She has been a practicing Editor, writer and Journalist for over seven years across a number of key titles in Australia and overseas. Having worked in various creative vocations – interiors, architecture, fashion, design engineering and even music, Sophia’s focus is grounded in the business behind design, its impact on the industry and its integration into the local, and global artistic scene.

Luke Marshall from HackDigital.net will discuss how crowdfunding works with Australian owned and run Pozible and review some successful case studies.

Luke is a keen digital marketer with six years of experience working within media agencies, creative agencies, and most recently with his own consultancy, HackDigital.net. Luke helped Pozible start their advertising strategy, and is a successful project creator himself, crowdfunding his own book – Being Bi-Bi.

Achieving their funding goal in less than 24hrs, Industrial Designer Charles Ng from Orbitkey will share some secrets behind his highly successful Kickstarter campaign and the steps they’ve taken to deliver their project goals.

Together with his business partner, Charles started Orbitkey, the new + innovative way to carry keys. Born from their own frustration of rattling keys, the pair spent over a year questioning and challenging the traditional ways of key carrying. All the hard work paid off when they raised over $210,000 in 30 days to “kickstart” their business idea. The first production of Orbitkeys has been shipped to happy backers and the pair is now in talks with several distributors and retail stores worldwide. They are set on a mission to inspire and change the way people interact with their keys.

We’ll wrap up with a Q&A session led by the session convenor DIA Victoria Tasmania Treasurer Paul Charlwood from Charlwood Design followed by networking.

DIAlogue AM is in keeping with the DIA’s commitment to promote design as a profession and a core contributor to the quality of business, society and our environment. This is an official DIA Accredited Designer presentation and will accrue 6 CPD points towards DIA Accredited Designer status.

A dynamic breakfast will be served.

Discipline Focus: Design Education, Design Management, Digital Media, Exhibition & Display Design, Exterior Design, Fashion Design, Furniture Design, Graphic Design, Industrial Design, Interior Architecture, Interior Decoration, Interior Design, Jewellery Design, Textile Design, TV, Film & Theatre Set

Bookings: www.trybooking.com/EWDH


May 22, 2014
7:30 am - 9:00 am


Design Institute of Australia


RMIT Council Chamber, Francis Ormond Building
124 La Trobe Street
Melbourne, VIC 3000 Australia
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