- Article by Online Editor
- Photography by Dianna Snape
- Architect Metier3
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The [T]Life brand invigorates Telstras sophisticated products and services by integrating demonstration, education and sales functions, for both retail and commercial customers, within a single space. The complexity of the undertaking, including an auditorium and feature installation zone, led to the adoption of an understated and legible language, to be perceived as a blank canvas for the retail offer. Elements of primary and secondary circulation, way finding, and the traditional tiers of brand, segment and product, are strongly but often intuitively represented. Imitations of work, home, mobile and recreational environments present each element informally, and promote customer use and experimentation.
Cassina, one of the world’s leading furniture companies, has rejoined Space and its collection of the world’s leading contemporary design brands.