- Article by Online Editor
- Photography by Dianna Snape
- Architect Metier3
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The [T]Life brand invigorates Telstras sophisticated products and services by integrating demonstration, education and sales functions, for both retail and commercial customers, within a single space. The complexity of the undertaking, including an auditorium and feature installation zone, led to the adoption of an understated and legible language, to be perceived as a blank canvas for the retail offer. Elements of primary and secondary circulation, way finding, and the traditional tiers of brand, segment and product, are strongly but often intuitively represented. Imitations of work, home, mobile and recreational environments present each element informally, and promote customer use and experimentation.
Working with Edra from the start, Italian designer Francesco Binfaré has produced some of the brand's classics, including the recent Pack and Chiara sofa.