- Article by Online Editor
- Photography by Adrian Light
Sign up for our newsletter
This menswear retailer was in need of complete rebranding. The old predominantly red colour scheme left it with the same outdated image as its postage related namesake.
A new colour scheme inspired by the allowed this well known retailer to recreate itself in a more modern urban inspired image. The dark grey Ticking was used as a neutral background to several surfaces including the unusually high ceiling.
The sharpness of the shade contrast allows for the light fixtures and, more importantly the clothing lines, to stand out.
The lighter Lewis grey shade was used to compliment the use of industrial concrete coloured floor tiles.
The specially modified Birdie yellow was used sparingly to highlight edges of stock areas and to compliment the use of the moulded tiles and store mannequins which were powder-coated in Trimatrx Powdercoat to create a luxurious and masculine metallic appearance.
Working with Edra from the start, Italian designer Francesco Binfaré has produced some of the brand's classics, including the recent Pack and Chiara sofa.