- Article by Online Editor
- Photography by Shannon McGrath
- Designer Mim Design
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Located within the new West End at Crown, Jimbo & Rex is a warm and inviting space with a highly textured and detailed interior. Mim Design carefully considered all elements of the project, ensuring that the design complements Jimbo & Rex’s branding and name.
Key to the design is the creation of different dining experiences within the one space, ensuring that patrons feel enveloped in a strong environment with an abundance of textural elements and artistic installations.
An expansive glazed and tiled façade focuses on long proportion and also creates a prerequisite of the proportions within the space. Curved forms soften the space, creating a gentle edge to the bar with aligned bulkhead above. Expansive ceiling heights have been taken advantage of by allowing the designers to apply deep bulkheads, dropped ceilings, floating beams and feature pendant light fittings. Spatial planning was essential as room needed to be allowed for the existing kitchen location which helped dictate the size, shape and length of the stone bar.
A diverse range of light fittings are used throughout to create different dining environments. Roll&Hill fittings create a sparkling effect, while Volker Haug fittings hang over the gallery dining component. Within the rear dining zone custom fittings have been created to give a relaxed comfortable feel. Imbuing the space with a heightened sense of character are commissioned pieces from Australian artist Brett Coelho and Cloth’s Julie Patterson.
The selected finishes were essential in creating an authentic feel. Natural stone, glazed brickwork, timber and copper detailing create a solid base for other feature finishes.
Jimbo & Rex embodies an overall cohesive aesthetic across the entire creative process, delivering a consistent and wholly considered experience from the venue name, interiors and to all branding and graphics resulting in a strong, layered and individual interior. The Jimbo & Rex venue focuses on the melding of the menu and the usage of the menu, whether it is a morning café latte, lunch time break or an evening drink – it was therefore essential that the interior could deliver a multitude of usages.
Working with Edra from the start, Italian designer Francesco Binfaré has produced some of the brand's classics, including the recent Pack and Chiara sofa.