- Article by Online Editor
- Photography by Terence Chin
- Designer Nicholas and Alexandra
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Based on the romantic notion of an ongoing curated assemblage, the store is a holistic brand experience for the customers – a chance to see an assembled collection of art, the current fashion collection and antiques that have been collected for the store.
The store is adaptable, in order to reflect seasonal changes a flexible planning program allows for a seasonal emphasis on different ranges or accessories. The central fixtures can be completely removed, allowing the space to be reprogrammed for Lisa Ho events, launches and trunk shows.
Two environments exist within a limited space: The first is a transparent store front, which engages the street in the manner of Guy Bourdin’s classic Parisian mannequins, while the second space is a private salon beyond the street, where the evening and wedding gowns are displayed in a more intimate area. Two three-metre volumes containing the change rooms and private program separate the two areas.
Although the existing building is heritage listed, the interiors retained none of the period detailing. Rather than re-introduce the lost detailing, we decided to play on the notion that the new inserted volumes the change rooms were the period pieces, and maintain the existing shell as a minimal volume. Scattered antique shop fixtures procured from the Hudson Valley, New York make reference to a retail experience of another era, bespoke tailoring and millinery, further continuing the dialogue between the historic and minimal new.
Working with Edra from the start, Italian designer Francesco Binfaré has produced some of the brand's classics, including the recent Pack and Chiara sofa.