- Article by Online Editor
- Photography by Sonia Mangiapane
- Designer Exponential Design
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The conversion of a drab 1970s double storey warehouse into one of Australias finest commercial bathroom showrooms was a wonderful challenge.
Inside the showroom, two distinct spaces have been created with a single aesthetic thread, separating product selection on the ground floor from bathroom inspiration on the first floor. The space is designed to inspire architects, designers and specifiers with a series of ‘aspirational bathroom moments’, which are revealed at every turn in the showroom. Vibrant colours, rustic textures and veiled textures work in harmony to create a seductive and tactile space which serves as the perfect backdrop to European bathroom fittings of the highest manufacturing quality and design excellence.
*Team* Creative Director: Daniel Dalla Riva, Graphic Design: David Clarke & Frontline
Working with Edra from the start, Italian designer Francesco Binfaré has produced some of the brand's classics, including the recent Pack and Chiara sofa.