- Article by Online Editor
- Photography by Terence Chin
- Designer Meme
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Albert Park College is a new government school that opened in February 2011.
Post-concept, the original architecture firm was cut out of the process – along with most of the design intent. The contract was handed to a large commercial builders with drafting services, which left it cold and institutional. Meme was approached by the founding principal Steve Cook to work up the austere interior, to reclaim it and to make it socially appealing.
Meme’s approach was to instill ‘human value’ and overlay character and personality throughout the school using colour, texture and materials. Playing with the notion of being ‘unschool’, the interior is designed as a platform for social connection that brings the community together. The typical state-school aesthetic, with its standard joinery details and colour selections, have been challenged and a new identity and brand created.
The new vibrant and appealing interior has created a new learning environment. Meme was involved in tailoring a look for the uniforms, working closely with a uniform manufacturer to create a youthful identity and brand that appeals to the affluent Albert Park/Bayside demographic. In this new learning culture, every student is working from the iPad 2. We are currently discussing a collaborative relationship with Apple for purpose-built furniture.
Meme’s design and social intent was to impart a visual language for this school that resonated through the interior, brand and people – all of which evolve a story of place which will hopefully mark an inspiring and fruitful future.
Team Interior design: Meme; Identity: Studio Round; Way-finding signage: Studio Pip & Co; Furniture: MAP International and Egans Auctions; Lighting: Inlite