- Article by Stukel Stone
- Photography by Daniel Beasly
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The Shoes of Prey store was the only Australian finalist in the store design categories. Other store design finalists included a Puma Flagship store in Osaka and a Karl Lagerfeld concept store in Paris.
Stukel Stone worked with The General Store agency and Allister Jennings, Interior Design on the design and delivery of the store. Andrew Fraser, Creative Partner at The General Store is excited by the win. “We pulled together an eclectic mix of creative talent for the project, including a theatre set designer, an architect, an interior designer, an advertising creative director, a retail strategist and a musician. It was an awesome team and a really fun project to work on. And we’re delighted to be recognised in this way.”
The aim of the award-winning project was to bring the Shoes of Prey brand to life in every sense. The store is made almost entirely out of Shoes of Prey materials. The space is dominated by a stunning 2.4 metre high flower sculpture, made from Shoes of Prey shoes; the table is finished with Shoes of Prey’s soft black leather; and the chairs feature a range of materials like suede and stamped patent leather. But, the store is more than just a visual and tactile experience, it also features other immersive elements such as a signature scent and a custom-composed soundtrack.