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Bettina Liano Flagship Store Melbourne

Mar 26, 2009
  • Article by Online Editor
  • Photography by Shannon McGrath
  • Architect David Hicks

This flagship store for Melbourne-based fashion designer Bettina Liano was the first in a new string of stores to be opened around the country. A new branding concept designed to strengthen Liano’s existing high profile captured her signature style using a refined palette of quality materials and colours (gold, black and white). A twist of modernist detail and a touch of elegant glamour completed the atmosphere of slick luxury. Rationalised planning and custom designed racks add to the workability of the space, while enhancing distinctiveness.

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