Moody retail at OSKA Sydney

April 15, 2016

Designed by Ink interior Architecture, German womenswear label OSKA’s QVB Sydney store displays a tough materiality, with slick black surfaces and a monochrome palette providing a dramatic backdrop to the clothing on show.

Photography by Michael Wee 

Established in 1997, OSKA is a German womenswear brand with a specific aesthetic and loyal following. The OSKA woman exudes a contemporary, yet pared back style with a slight crisp edge. Each collection has a strong focus on fabric and texture, whilst light draping and menswear inspired silhouettes creates an effortless balance to feminine wardrobe staples.


The starting point for Ink Interior Architecture at OSKA’s QVB Sydney store was a purely monochrome palette, which adheres to the company’s corporate identity that is represented worldwide. Layering grey tones, white textures and varying shades of black, the aim was to evoke a moodiness within the space without engaging in over embellishment.


Moving away from a stark white interior, the play on finishes and design details adds interest while still allowing the clothing to remain at front and centre. The palette is neutral, yet powerful with masculine touches, which is a true reflection of the established OSKA brand and aesthetic.

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