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Peter G Bouchier

October 9, 2013

Doherty Lynch’s design for this Melbourne butchers channels the nostalgia of this traditional trade, creating a playful and materially rich retail interior.

This complete renovation of the store and store branding for Peter G Bouchier’s Butcher shop in Hawksburn Village, Melbourne has been completed by interior design firm Doherty Lynch and graphic designer Fabio Ongarato.

The clients, Peter and Sue Bouchier, wanted to create a store experience that would give back to their loyal customers. They also wanted more space to showcase their products and an overall feel that reflects Peter’s heritage – he is one of 14 butchers in his family and his son has just taken up the trade.

The new-look shop channels the nostalgia of the traditional butcher’s shop, with a grand oval window that frames fine meats inside and a contemporary art-deco feel through the exterior and interior finishes. A sophisticated frontage of black and terracotta references the heritage and quality of the butcher. Inside, a patterned terracotta floor is mixed with a copper mesh wall detail and a green mirror splashback that runs the length of the shop. Marble benchtops and serving counters have been used to reflect the quality of the produce.

Meat fridges feature art deco detailing with copper and black edging, while shelving for dry goods is a mix of copper and 2-pac finishes in a bold pattern. Seating has been provided for customers to rest their bags while purchasing their meats. Suspended over the counter is a large round decorative mirror with tubular railing, which will be used to display daily specials and recipes.

Doherty Lynch also designed bespoke lighting internally and externally, detailed with copper and white glass – a contemporary interpretation of the art deco period.

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