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Manning Cartell Chadstone

August 13, 2013

MCK Architects’ fitout for the Manning Cartell store in Chadstone is animated by a steel ribbon that snakes through the store, mimicking the brand’s careful attention to detail.

An industrial palette has been used to define a series of smaller, intimate spaces within Manning Cartell’s new retail space in Chadstone Shopping Centre, Melbourne. Different materials and textures create contrast: two floor-to-ceiling sheer curtains echo the softness of the garments on display, yet are contrasted by raw concrete and steel.

As with the design for the brand’s store at The Strand in Sydney, a fine, playful steel hollow section weaves through the store, folding vertically and horizontally to serve as clothes rails, furniture legs and lighting supports. Less controlled than its counterpart in the Strand store, here the steel ribbon has wilder moments – subtly alluding to the different characteristics of the two cities’ public architecture. A wall constructed of concrete breeze blocks serves as a partition, without obstructing the visual connection between each of the different zones.

 

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