DesignWall

NAB

March 26, 2009

In addressing the redesign of retail banking space for NAB we proposed that the bank space is not a blank canvas to act as merely a background to advertising graphics and merchandising campaigns. The space and the people within the space are key actors in creating the real banking experience. As in all retail experiences […]

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In addressing the redesign of retail banking space for NAB we proposed that the bank space is not a blank canvas to act as merely a background to advertising graphics and merchandising campaigns. The space and the people within the space are key actors in creating the real banking experience. As in all retail experiences this must dovetail with the branding messages. We argue that the physical bank spaces and human resources need to be presented as a core experience. The bank’s network in its own right is the anchor of the spatial design. The spatial design must not be a blank canvas enlivened only by two-dimensional marketing messages.

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