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Interior Design: Pasta Deli Bites

September 24, 2010

A popular Sydney delicatessen underwent a design makeover aimed at creating a ‘fresh presence’ within its shopping mall environment.

Pasta Deli Bites, at Northbridge on Sydney’s lower north shore, is located in Northbridge Plaza, an AMP-owned shopping centre.

Gary Robinson of GPR Design worked closely with Jane Carr of Elemental Graphic Design to create what aims to be ‘a successful three dimensional brand’.

The client is intending to expand in the near future so hopefully further stores will follow around Sydney. The finished store reflects a ‘modern Mediterranean’ look and feel, appropriate for a contemporary deli site.

The underlying aim was to create a presence for the client within the centre and in turn provide a strong brand that can be easily taken and established at future locations. Materials used are deliberately understated – timber, tiles and the slatted bulkhead providing a simple backdrop for the food offers and signage. At the same time, the store design suggests a level of ‘established and authentic charm’.

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