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Architecture: Lulamae pop-up shop

November 25, 2009

A pop-up retail space made from recycled cardboard, inspired by the romanticism of Alice in Wonderland.

Breathe Architecture has been working with fashion boutique Lulamae to design a sustainable pop-up shop, fabricated from 100 percent post-consumer waste recycled cardboard.

The pre-cut panels will be delivered to the site flat packed, and then folded and snapped together to create the pop-up shop in Melbourne Central.

Breathe Architecture wanted to create a sense of the carnival coming to town, designing the shop to be assembled and begin trading on the same day. The structure will remain in the same location for two months, before being neatly folded down and taken away, ready for its next incarnation.

Lulamae’’s first boutique shop is located in Brunswick. The pop-up boutique takes the area as the starting point, re-imagining and romanticising it, transforming it into a storybook. Visitors will feel like Alice climbing into the dolls house, standing two storeys tall looking down at the surreal streetscape around them.

Finding the right supplier of 100 per cent recycled cardboard in large sheets fit for laser cutting proved a challenge. It was also tough to find a manufacturer that could print and cut from the same CAD files on a tight budget. The architects researched cardboard architecture and furniture as part of the design process, taking inspiration from Shigeru Ban, Foldschool.com, Alrik Koudenburg and Joost van Bleiswijk, as well as March Studio’’s Aesop cardboard shop fit out.

The pop-up shop is opening on the lower ground floor of Melbourne Central on 1 December, open until 31 January 2010.

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