In businesses with high-value audiences and long sales cycles, content marketing is one of the most powerful forms of reaching an audience and influencing its perception of a brand. But for the clients, stakeholders and owners in the architecture industry, it need not – and indeed, should not, be limited to blogs and social media posts.
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The rise of virtual reality presents a number of opportunities to architects, including huge advantages when presenting your ideas to builders and clients. Meanwhile, the commercialisation of this technology has brought it into the hands of almost anyone with a smartphone and as little as $50.
There’s an allure of being the boss that promises complete artistic control and the ability to pick and choose projects at will. In reality, this is seldom the case, and it’s not so much starting a practice as it is starting a business.
Many architects have struggled with the question of how to deal with the culture of long hours. But it’s important to recognise that there are wider societal issues that unpaid overtime creates.